What we do

Coryn Rivera (Team Sunweb) winning the 2017 Prudential RideLondon Classique on The Mall.

Coryn Rivera (Team Sunweb) winning the 2017 Prudential RideLondon Classique on The Mall.

What do we do?

We’re an experienced, professional and well connected sport event management & consultancy business that specialises in delivering large scale & logistically complex road events around the globe.

Having delivered events in 9 countries across 4 continents worldwide and with over 30 local authorities in the UK alone - the broad range of experience we possess is unrivalled, with an impressive list of clients to prove it.

2019 will be a special year in that we’ll see our 500,000th participant safely and successfully cross a finish line, having given them all the opportunity to strive to achieve their personal training goals and having played our small part in making the population of the world, fitter and healthier in the process.


The art of designing a beautifully flowing fixed gear crit circuit. An aerial shot of the 2017 Red Hook Crit Barcelona circuit.

The art of designing a beautifully flowing fixed gear crit circuit. An aerial shot of the 2017 Red Hook Crit Barcelona circuit.

What do we specialise in?

  • Course/route design for both elite & mass participation, cycling & running events of all sizes;

  • Operational planning & delivery of all sizes for both open & closed road events;

  • Technical knowledge & experience of the organisational requirements for the sport of cycling and understanding what governing bodies require as key deliverables;

  • Course safety for both elite and mass participation cycling events using our first hand experience from previously competing and participating within the sport;

  • Building positive, honest and reputable relationships with clients, stakeholders and contractors; and

  • Planning and delivering event operations to the highest of standards.


What services do we offer?

At LW Event Consulting Ltd we’ve got extensive experience in all the critical functional areas that come together to deliver any great road event. These include:

  • Major event project planning & strategy;

  • Managing a fair & equal tendering process for key contractors in liaison with, or on behalf of the client;

  • Development of business & resident communication strategies;

  • C3 planning & control room management;

  • Volunteer training - having delivered role specific training to well over 10,000 volunteers, we’re able to produce engaging content and deliver this effectively and concisely;

  • Stakeholder engagement, management & liaison - from event concept right through to the post-event debrief & evaluation;

  • Production and management of the collation of all key documentation required for a comprehensive and thorough event management plan;

  • Pulling together logistics and production schedules, while making sure they are practical, achievable and deliverable;

  • Contingency planning including table top readiness & testing exercises; and

  • Understanding athlete and participant safety in course design through first hand experience in both racing and participation. We’re proud to practice what we preach!

The masses of the 2018 Virgin Sport Hackney Half Marathon making their way through the Queen Elizabeth Olympic Park in the final few miles.

The masses of the 2018 Virgin Sport Hackney Half Marathon making their way through the Queen Elizabeth Olympic Park in the final few miles.


A participant enjoying running along Victoria Embankment in the summer heat of the 2018 Virgin Sport British 10k.

A participant enjoying running along Victoria Embankment in the summer heat of the 2018 Virgin Sport British 10k.

Why are we different?

Unlike many other event management consultancies - we actually understand the athlete and participant. We’ve been in their shoes. The pre-race stress and the pressure to perform, the meticulous planning, the winter training blocks, the risks of racing and competing, the skill required to descend at speed or negotiate a series of corners in a bunch without posing a danger to others, or the art of pacing yourself over a distance and resisting that urge to go just that bit quicker early in the race. Whether an elite athlete or a beginner level participant, everyone has been through a preparation and training process and that’s why we think it’s important to always put them at the centre of everything we do.

We’re constantly striving to create the best experience for each individual and we’re passionate about ensuring that whether the event is a local open road sportive for a beginner cyclist, an experienced club runners 20th half marathon and striving for that PB, or whether they’re lined up on the start line of the Olympic Road Race and this is their one in four year chance to change the course of sporting history. We focus on making sure that each event is delivered ensuring equal opportunity, with a fair and level playing field - always putting the athlete, participant and sport, at the centre of the stage.


If you think your event needs the experience, dedication and professionalism we can provide, don’t hesitate to get in touch…